NEWS - BLOG

by Giovanni Martinelli 30 October 2025
On memory trail: two days of sustainable cycle tourism in Lombardy Combining nature, history and hospitality in a single experience on two wheels: this is the objective of the tour “On the trail of memory”, a two-day e-bike route organized by the Lombardy Region with the technical support of ERSAF Lombardia and conceived by bike4bliss with the coordination of Giovanni Martinelli and the collaboration of various operators of the Varese DoYouBike project. The initiative made it possible to enhance the Varese area and its network of companies linked to sustainable tourism, offering participants an authentic experience in the heart of Lombardy. From Lake Maggiore to Lake Lugano: cycling among villas, trenches and nature The first day of the tour took cycle tourists from Lake Maggiore to Lake Lugano, on an itinerary that combines scenic charm and historical memory. After the e-bike departure, thanks to the support of A Ruota Libera for rental, the first stop was Villa Della Porta Bozzolo, an elegant eighteenth-century residence surrounded by gardens and hills. The ride continued to the trenches of Cassano Valcuvia, an important historical site linked to the Cadorna Line, and then reached the imposing Orrido di Cunardo, a natural canyon carved by water that represents one of the naturalistic jewels of the area. The Varese Bike Guides accompanied the group all along the route, sharing curiosities, anecdotes and historical details, making the experience even richer and more engaging. The day ended in Lavena Ponte Tresa, where the Yachting Residence welcomed participants in a bike-friendly environment overlooking the lake. Dinner at the Il Carde Restaurant offered a moment of conviviality and discovery of the typical flavors of the Varese area. Monte Piambello, Badia di Ganna and Maglio di Ghirla: between spirituality and tradition The second day was dedicated to the discovery of mountain areas and historical memory. The ascent to Monte Piambello, along the ancient military roads, has allowed you to enjoy breathtaking views of the lakes and mountains of Lombardy. During the descent, two unmissable stops: the Badia di Ganna, a place of spirituality and Romanesque art surrounded by greenery, and the Maglio di Ghirla, an ancient factory still functioning, living testimony to the artisan know-how of Valganna. A model of experiential and sustainable tourism “On the trail of memory” represents a concrete example of cycle tourism in Lombardy based on collaboration between local operators and institutions. From gentle mobility to hospitality, from food and wine to culture, each stop of the tour told of a territory that opens up to the visitor in an authentic and responsible way. An experience that invites you to rediscover the province of Varese by pedaling between nature, history and local communities — because memory, here, is experienced with every turn of the wheel. Photo JURIBA https://www.juribacommunication.com/
by Giovanni Martinelli 23 October 2025
Between vineyards and lake, always at the TOP! ONLINE THE TRACK Cycle through the rolling hills and vineyards of Franciacorta, homeland of Italy’s finest sparkling wines, in a tour that blends nature, sport, and taste. The route continues with a complete ride around Lake Iseo, offering breathtaking views, charming villages, and glimpses of Monte Isola. The experience combines relaxing stretches with scenic climbs, perfect for those who love cycling and authentic landscapes. Along the way, enjoy stops to taste local wines and traditional products. An unforgettable adventure to discover the green heart of Lombardy — between lake, hills, and vineyards. HERE ARE ALL THE DETAILS
by Giovanni Martinelli 18 September 2025
The climbs of Lake Maggiore between Italy and Switzerland ONLINE THE TRACK Lake Maggiore from above is a unique experience ! From Luino you go up to Passo Forcora but it's not over. You go up again to Alpe di Neggia among incredible views with the Swiss and Italian Alps as a backdrop. Information Meeting at 8.30 am Expected return around 17.30 Free lunch in refuge In-Forcora - Pedaling time h 4.30 - Distance about 74km - Difference in altitude 1840mt - Difficulty difficult - Recommended bicycle ROAD Place of departure and arrival Luino CONTACT WHATSAPP: TEL. 349 7740555 (Martinelli Giovanni) HERE ARE ALL THE DETAILS
by Giovanni Martinelli 18 September 2025
THE 3 SWISS PASSES: S.GOTTARDO - FURKA - NOVENA ONLINE THE TRACK Once in your life you have to do them ! Three tests, three climbs, three unique panoramas. In the heart of the Swiss Alps among typical villages, perfect hairpin bends and..."the Tremola" Information Meeting at 8.30 am Expected return around 17.30 Free lunch in Oberwald - Pedaling time h 7.00 - Distance about 100 km - Difference in altitude 3090 mt - Difficulty difficult - Recommended bicycle ROAD Place of departure and arrival Airolo CONTACT: TEL. 349 7740555 (Martinelli Giovanni) HERE ARE ALL THE DETAILS
by Giovanni Martinelli 18 September 2025
OLTREPÓ PAVESE - The track is online - Up and down hills and history An unmissable destination among lush hills, valuable vineyards, villages, villas and castles. This tour cannot be missed among your experiences, you will be pleasantly amazed ! Information - Pedaling time h 5.30 - Distance 115km approx - 1350m altitude difference – Difficult medium difficulty – ROAD recommended bicycle Place of departure and arrival Mezzanine Po Via Guglielmo Marconi (Church) CONTACT: TEL. 349 7740555 Giovanni Martinelli HERE ARE ALL THE DETAILS
by Giovanni Martinelli 20 May 2025
A little trip on Lake Como In this tour we will touch the most suggestive places and the most famous villages such as Menaggio, Varenna and Bellagio. The ascent to Ghisallo will be unprecedented in a side valley that will reserve some nice surprises. Return from Bellagio to Menaggio by ferry. PER INFO E ISCRIZIONI CLICCA QUI EVENT PARTNERS CYCLING LAB - Mendrisio (CH) https://www.cyclinglab.ch/ Cycling Lab is the center specialized in Bike Fitting and customized training programs. Our experts use the most advanced techniques to optimize the performance and comfort of each cyclist, ensuring tailor-made solutions that improve riding efficiency.
by Giovanni Martinelli 18 May 2025
Nasce bike4bliss “Stefano Garzelli Cycling Escape”: esperienze di cicloturismo d’élite con il campione del Giro d’Italia e commentatore tecnico RAI per i grandi eventi ciclistici internazionali. Varese, 26 maggio 2025 – Nel 2025, anno in cui ricorre il 25° anniversario della vittoria di Stefano Garzelli al Giro d’Italia , nasce una nuova e prestigiosa iniziativa nel mondo del cicloturismo: bike4bliss “Stefano Garzelli Cycling Escape” . Un progetto firmato bike4bliss di Giovanni Martinelli , project manager di importanti iniziative nell’ambito del cicloturismo, attivo nella creazione di servizi e destinazioni nonché organizzatore di esperienze in bicicletta. La collaborazione con Stefano Garzelli , vincitore del Giro d’Italia 2000, e oggi stimato commentatore tecnico RAI per le grandi classiche e i grandi giri, rappresenta un’ulteriore conferma della voglia di creare qualcosa di importante in questo momento storico di forte interesse e sviluppo del cicloturismo. Queste saranno esperienze esclusive ma anche alla portata di tutti che uniranno sport, benessere e viaggio, rivolte a chi desidera vivere la bicicletta in modo autentico, in luoghi mozzafiato e con la guida di veri campioni. Tre le destinazioni d'esordio previste per il 2025: Ottobre – Costa Azzurra (Francia) Percorsi panoramici tra mare e colline, con base a Menton in strutture dedicate. Una fuga d’autunno con clima primaverile-estivo tra salite leggendarie e momenti di relax. Novembre – Terre dei Laghi (Varese, Italia) La patria di Garzelli: un itinerario nel cuore ciclistico della Lombardia, tra laghi, vallate, cultura e panorami unici. Dicembre – Alicante (Spagna) Allenamenti invernali in clima mite, su strade amate dai professionisti. Garzelli accompagnerà i partecipanti tra sfide sportive e piacere del viaggio. Continua a leggere... ________________________________________________________________ bike4bliss “Stefano Garzelli Cycling Escape” is born: elite cycling tourism experiences with the Giro d’Italia champion and RAI technical commentator for major international cycling events. Varese, 26 May 2025 – In 2025, the year in which Stefano Garzelli's victory at the Giro d'Italia occurs 25 years ago , a new and prestigious initiative is born in the world of cycling tourism: bike4bliss “Stefano Garzelli Cycling Escape ”. A project signed by bike4bliss by Giovanni Martinelli , project manager of important initiatives in the field of cycling tourism, active in the creation of services and destinations as well as organizer of cycling experiences. The collaboration with Stefano Garzelli , winner of the Giro d'Italia 2000, and today esteemed RAI technical commentator for the great classics and grand tours, represents further confirmation of the desire to create something important in this historical moment of strong interest and development of cycling tourism. These will be exclusive but also accessible experiences that will combine sport, wellness and travel, aimed at those who want to experience cycling in an authentic way, in breathtaking places and with the guidance of true champions. Three debut destinations are planned for 2025: October – French Riviera (France) Panoramic routes between sea and hills, based in Menton in dedicated facilities. An autumn escape with spring-summer climate between legendary climbs and moments of relaxation. November – Terre dei Laghi (Varese, Italy) The homeland of Garzelli: an itinerary in the cycling heart of Lombardy, among lakes, valleys, culture and unique panoramas. December – Alicante (Spain) Winter training in a mild climate, on roads loved by professionals. Garzelli will accompany participants between sporting challenges and the pleasure of travel. Continue reading...
by Giovanni Martinelli 4 May 2025
A small journey through the waterways and works of man We will cycle along the water course and pass through dams, hydroelectric power plants and canals to understand how humans have been able to use this precious resource to produce energy and grow food. PER INFO E ISCRIZIONI CLICCA QUI EVENT PARTNERS CYCLING LAB - Mendrisio (CH) https://www.cyclinglab.ch/ Cycling Lab is the center specialized in Bike Fitting and customized training programs. Our experts use the most advanced techniques to optimize the performance and comfort of each cyclist, ensuring tailor-made solutions that improve riding efficiency. TICINO GUIDE EXPLORE, LEARN, PROMOTE This initiative aims to make known and explore the areas of the Parco Lombardo del Ticino and the province of Varese through rivers, lakes, moraine hills, river canals and large cities with the aim of reconnecting the relationship between the naturalculture and its inhabitants, involving the increasing number of occasional visitors and tourists. https://ticinoguide.it/
by Giovanni Martinelli 2 April 2025
A unique route through the waterways of the Ticino and its forests MTB - GRAVEL - EBIKE A unique route through the waterways of Ticino and its forests An excursion in the most beautiful areas of the Parco Lombardo del Ticino. Immersed in the forest we will descend along the Valley of Ticino to reach one of the most spectacular areas of the river with scenic views and hidden near the banks. After cycling a few kilometers directly in contact with the Ticino we will arrive at one of the most beautiful beaches where we will stop for refreshment (at the sack or at the bistro of your choice*). We will leave by the dams and going up the stream Strona we will reach, through oak and coniferous forests, to the Arsago Marshes and the sites of the Lagozza and Lagozzetta. A completely "off road" route suitable for mountain bikes and gravel at the best time to admire the spring awakening of the Ticino valley. EVENT PARTNERS CYCLING LAB - Mendrisio (CH) https://www.cyclinglab.ch/ Cycling Lab is the center specialized in Bike Fitting and customized training programs. Our experts use the most advanced techniques to optimize the performance and comfort of each cyclist, ensuring tailor-made solutions that improve riding efficiency. FOR INFO AND REGISTRATION CLICK HERE
by Giovanni Martinelli 22 February 2025
Saturday 8 March from 06.30 pm to 08.00 pm, presentation of the Cycling Lab Team! As Bike4bliss we will be partners and collaborate throughout the cycling part During the evening we will present the cycling program 2025 with some nice surprises, unpublished and unexpected itineraries in the province of VARESE, LAKES, PARKS and.... FRANCE Thanks to Cycling Lab and Andrea Zanfrini! PROGRAM - Presentation of the team and calendar of group rides, cycling events, races and events during the year; - Presentation of the collaboration with BIKE4BLISS and their innovative cycling programme; - "Meet a Champion" Damiano Cunego, personal trainer and winner of more than 50 professional races, including one Giro d'Italia and three Giri di Lombardia; - Possibility during the presentation to join the Team.