move

GIOVANNI MARTINELLI: "Create, develop, and promote your project and your destination with me."

>>>

I have designed a system for developing cycling tourism in Italy. A widespread system of integrated offers and services that promote itineraries and initiatives for slow tourism: tours, holidays, bike hotels, partner points, charging stations, signage, videos and photos, promotion, trade show participation, and event organization.

explore

DISCOVER AND DOWNLOAD OUR ITINERARIES

>>>

The best road, gravel, and mountain bike itineraries in Lombardy's Lake District, along the most picturesque waterways and in the most scenic mountains between Italy and Switzerland.

smile

UNFORGETTABLE HOLIDAYS

>>>

FUN, ICONIC LANDSCAPES, NATURE AND HISTORYThe bicycle is the ideal means of transport for getting around the roads and paths of an area of significant historical and naturalistic importance.

A day, a weekend or a week just for you





bike4bliss “Stefano Garzelli Cycling Escape” is born: elite cycling touring experiences with the Giro d'Italia champion and RAI technical commentator for major international cycling events.


Stefano Garzelli Cycling Escape

-

bike4bliss - Blog News

by Giovanni Martinelli 16 December 2025
Special Gift Card Da soli o in gruppo, in primavera, estate, autunno o in inverno, al lago, in montagna o al mare, in Italia o all'estero, in mountain bike, gravel o bici da strada, ogni occasione è buona per regalare un'esperienza unica, ogni occasione è buona per regalare: BIK4BLISS > BICICLETTA PER LA FELICITA' Clicca qui e regala la tua BIKE4BLISS Gift Card a chi vuoi Oppure acquista direttamente una traccia o un tour guidato. Un regalo insolito, inaspettato e indimenticabile ! Scegli tra 50, 100, 200, 300 Da spendere per tour personalizzati, tour di gruppo, acquistare le esclusive maglie BIKE4BLISS o i servizi convenzionati. Fai contenti i tuoi amici o parenti, fai come loro. ------------------- Alone or in a group, in spring, summer, autumn or winter, to the lake, in the mountains or at the sea, in Italy or abroad, on mountain bikes, gravel bikes or road bikes, every opportunity is good to give a unique experience, any opportunity is a good one to give as a gift: BIK4BLISS > BICYCLE FOR HAPPINESS Click here and give away your BIKE4BLISS Gift Card to whoever you want Or buy a track or guided tour directly. An unusual, unexpected and unforgettable gift! Choose from 50,100,200,300 To spend on personalized tours, group tours, purchase exclusive BIKE4BLISS jerseys or affiliated services. Make your friends or relatives happy, do as they do.
by Giovanni Martinelli 30 October 2025
On memory trail: two days of sustainable cycle tourism in Lombardy Combining nature, history and hospitality in a single experience on two wheels: this is the objective of the tour “On the trail of memory”, a two-day e-bike route organized by the Lombardy Region with the technical support of ERSAF Lombardia and conceived by bike4bliss with the coordination of Giovanni Martinelli and the collaboration of various operators of the Varese DoYouBike project. The initiative made it possible to enhance the Varese area and its network of companies linked to sustainable tourism, offering participants an authentic experience in the heart of Lombardy. From Lake Maggiore to Lake Lugano: cycling among villas, trenches and nature The first day of the tour took cycle tourists from Lake Maggiore to Lake Lugano, on an itinerary that combines scenic charm and historical memory. After the e-bike departure, thanks to the support of A Ruota Libera for rental, the first stop was Villa Della Porta Bozzolo, an elegant eighteenth-century residence surrounded by gardens and hills. The ride continued to the trenches of Cassano Valcuvia, an important historical site linked to the Cadorna Line, and then reached the imposing Orrido di Cunardo, a natural canyon carved by water that represents one of the naturalistic jewels of the area. The Varese Bike Guides accompanied the group all along the route, sharing curiosities, anecdotes and historical details, making the experience even richer and more engaging. The day ended in Lavena Ponte Tresa, where the Yachting Residence welcomed participants in a bike-friendly environment overlooking the lake. Dinner at the Il Carde Restaurant offered a moment of conviviality and discovery of the typical flavors of the Varese area. Monte Piambello, Badia di Ganna and Maglio di Ghirla: between spirituality and tradition The second day was dedicated to the discovery of mountain areas and historical memory. The ascent to Monte Piambello, along the ancient military roads, has allowed you to enjoy breathtaking views of the lakes and mountains of Lombardy. During the descent, two unmissable stops: the Badia di Ganna, a place of spirituality and Romanesque art surrounded by greenery, and the Maglio di Ghirla, an ancient factory still functioning, living testimony to the artisan know-how of Valganna. A model of experiential and sustainable tourism “On the trail of memory” represents a concrete example of cycle tourism in Lombardy based on collaboration between local operators and institutions. From gentle mobility to hospitality, from food and wine to culture, each stop of the tour told of a territory that opens up to the visitor in an authentic and responsible way. An experience that invites you to rediscover the province of Varese by pedaling between nature, history and local communities — because memory, here, is experienced with every turn of the wheel. Photo JURIBA https://www.juribacommunication.com/
by Giovanni Martinelli 23 October 2025
Between vineyards and lake, always at the TOP! ONLINE THE TRACK Cycle through the rolling hills and vineyards of Franciacorta, homeland of Italy’s finest sparkling wines, in a tour that blends nature, sport, and taste. The route continues with a complete ride around Lake Iseo, offering breathtaking views, charming villages, and glimpses of Monte Isola. The experience combines relaxing stretches with scenic climbs, perfect for those who love cycling and authentic landscapes. Along the way, enjoy stops to taste local wines and traditional products. An unforgettable adventure to discover the green heart of Lombardy — between lake, hills, and vineyards. HERE ARE ALL THE DETAILS
Show more

-

#bike4bliss @bike4bliss